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Pre-Rolls Seeing Lower Completion – but Higher Click Rates – on Mobiles

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source: http://www.marketingcharts.com/wp/interactive/pre-rolls-seeing-lower-completion-but-higher-click-rates-on-mobiles-36442/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2, according to a TubeMogul analysis [download page] of programmatically bought ads. While pre-roll completion rates were lower on mobiles than on desktops, the opposite was true for click-through rates, which averaged 4.9% in the US on mobiles […]

Pre-Rolls Seeing Lower Completion – but Higher Click Rates – on Mobiles is a post from: go-Digital Blog on Digital Marketing Strategy


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